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From willow baskets to a global bag industry

Willow Craft & Bags

A craft said to date back 1,200 years became a domain monopoly, then a Meiji-era invention, and eventually a bag-making industry that at its peak supplied most of Japan's luggage.

A history said to span 1,200 years

The origins of willow craft, and a domain monopoly

Toyooka's willow basketry (kiryu-zaiku) is traditionally traced to techniques said to have been brought by the deity Ame-no-Hiboko, recorded in the Kojiki. Documented history reaches back at least to the Onin era (1467–69), when records mention willow-basket trading at Kokonokaichi near Izushi.

A major turning point came in 1668, when Kyogoku Takamori, relocated to Toyooka domain from Tango province, encouraged willow cultivation and basket-making as a local industry and made it a domain monopoly — official backing that helped willow baskets earn a national reputation.

From basket to bag

A Meiji invention, and recognition at world fairs

Toyooka's willow products became true "bags" in 1881, when craftsman Yagi Choemon is credited with adding handles and fasteners to willow baskets to create the "korilo bag" — the beginning of Toyooka's bag industry. Willow products won silver medals at the 1893 Chicago and 1900 Paris world's fairs, cementing an international reputation.

From willow to fiber

New materials, and an 80% national share

In the Showa era, Toyooka's industry kept innovating materials: Toyooka-made fiber bags reportedly outfitted Japan's team at the 1936 Berlin Olympics, and an improved fiber bag arrived in 1953. At its peak, Toyooka is said to have supplied roughly 80% of Japan's bag production.

Handcraft still continues
Alongside industrial bag-making, traditional hand-woven willow craft continues in Izushi, keeping baskets and trunks made the old way.

Branding and global reach

Today's Toyooka bags

In 2006, "Toyooka Kaban" was registered as a regional collective trademark. The industry has since opened a flagship store at KITTE Marunouchi in Tokyo (2018), exhibited in Milan (2020), and run a pop-up in Taiwan (2023) — carrying a 1,200-year craft tradition and a 140-year bag industry into international markets, still supported by local makers and craftspeople.

Timeline

Willow craft & bags at a glance

c.1467

Earliest trade records

Willow-basket trading at Kokonokaichi is documented.

1668

Domain monopoly established

Kyogoku Takamori makes willow products an official Toyooka domain industry.

1881

The "korilo bag" is invented

Yagi Choemon adds handles to a willow basket, starting the bag industry.

1893 / 1900

Silver medals at Chicago and Paris

Willow products gain international recognition.

1936

Fiber bags for the Berlin Olympics

Toyooka-made bags reportedly outfit Japan's Olympic team.

2006

"Toyooka Kaban" trademark

A regional collective trademark secures the brand's identity.

In pictures

Willow and leather craft

A craftsperson's hands sewing a Toyooka bag on a machine
Making a Toyooka bagToyooka city area
Three woven willow products: a tote bag, a case, and a drawstring basket
Willow craft productsIzushi
Three vintage suitcases made of woven willow
Vintage willow suitcasesPrecursors to Toyooka bags